WITH CONSTRAINT COMES CREATIVITY, AND WHEN ALBYN SCHOOL CAME TO US WITH A SHORT DEADLINE AND A BIG IDEA WE JUMPED AT THE OPPORTUNITY TO GET OUR THINKING CAPS ON. THE INITIAL BRIEF WAS A SIMPLE ONE; PRODUCE A PUNCHY 20 SECOND TV SPOT THAT TAKES A FRESH APPROACH TO EDUCATIONAL ADVERTISING.
With a blank slate to pitch new messaging and campaign creative, that could be developed into further video content and marketing collateral at a later stage, we set to work devising our novel take on the school promo video.
During our initial brainstorming sessions we asked ourselves; “What is it that is unique to Albyn School? Is it the world class facilities? Is it the amazing teaching staff? Ultimately, we realised the one thing truly unique to Albyn is their students. The product of the nurturing and talented staff, fantastic facilities and the plethora of opportunities available to them. We knew that to truly understand how great the school is, you need to understand just how awesome their students are, inside and outside the classroom.
Kai’s story is the first instalment in a suite of potential campaign content that highlights organisational effectiveness through individual success in a human centric, meaningful manner.
It was a pleasure to work with SNAP late last year. Will and the team are professional and strive to ensure that their clients get exactly what they want in a fun and creative environment. For us, the team created a fantastic promotional film. They were easy to work with and were so innovative, introducing ideas we had never thought of before and it really paid off! We look forward to working with SNAP again in the future!
Francesca Milne-McKelvie - Head of Admissions, Marketing and Development